TY - BOOK AU - Kumar,Nirmalya AU - Puranam,Phanish TI - India inside: the emerging innovation challenge to the West SN - 9781422158753 (alk. paper) AV - HC 440 K96i 2012 U1 - 338 PY - 2012/// CY - Boston, Mass. PB - Harvard Business Review Press KW - Technological innovations KW - India KW - Diffusion of innovations KW - New products KW - Research, Industrial KW - Innovaciones tecnológicas KW - Primera Jornada de Catalogación N1 - Includes bibliographical references and index; Where are the Indian Googles, iPods, and Viagras? -- Globally segmented innovation: how MNC's leverage Indian talent -- Outsourcing innovation: R&D services on demand -- Process innovation: an injection of intelligence -- Management innovation: the global delivery model -- Visible innovation: frugal engineering -- India's innovation challenge: overcoming institutional constraints -- The future of Indian innovation ER -