An American's guide to doing business in India : a practical guide to achieving success in the Indian market /
Eugene M. Makar.
- Avon, Mass. : Adams Business, c2008.
- vii, 264 p. : map ; 22 cm.
Includes bibliographical references (p. 254-258) and index.
India in the twenty-first century -- Pioneers or competitors? -- Cultural values -- Social conventions -- Market-success factors -- Current business climate -- Significant business issues -- Finding the opportunities -- Establishing a presence in India -- Market research -- Financing the investment -- Export financing -- Countertrade strategies in India.
9781598692112 (pbk.) 1598692119 (pbk.)
2007015782
International business enterprises--India. Investments, Foreign--India. Joint ventures--India.
India--Commerce--United States. United States--Commerce--India.