Makar, Eugene M.

An American's guide to doing business in India : a practical guide to achieving success in the Indian market / Eugene M. Makar. - Avon, Mass. : Adams Business, c2008. - vii, 264 p. : map ; 22 cm.

Includes bibliographical references (p. 254-258) and index.

India in the twenty-first century -- Pioneers or competitors? -- Cultural values -- Social conventions -- Market-success factors -- Current business climate -- Significant business issues -- Finding the opportunities -- Establishing a presence in India -- Market research -- Financing the investment -- Export financing -- Countertrade strategies in India.

9781598692112 (pbk.) 1598692119 (pbk.)

2007015782


International business enterprises--India.
Investments, Foreign--India.
Joint ventures--India.


India--Commerce--United States.
United States--Commerce--India.

HD 2899 / M235a 2008

330.954