Hunger, J. David

Strategic management / J. David Hunger, Thomas L. Wheelen - 4 - Reading, Massachusetts : Addison - Wesley Publishing Company, 1993 - xiii, 434 p.

Introduction, 3. -- Strategic decision makers : Strategic managers and the strategic audit, 28. -- Social responsability and ethics in strategic management, 61. -- Evironmental scanning and industry analysis, 88. -- Internal scanning and analysis, 122. -- Situation analysis and corporate strategy, 155. -- Business and functional strategies, 194. -- Strategy implementation : Organizing for action, 235. -- Strategy implementation : Staffing and directing, 271. -- Evaluation and control, 296. -- Strategic issues in multinational corporations, 329. -- Strategic issues in entrepreneurial ventures and small businesses, 360. -- Strategic issues in not-for-profit organizations, 385. -- Suggestions for case, 401

0201558386

HD 30.28 H936s 1993