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    <subfield code="a">Seeing what's next :</subfield>
    <subfield code="b">using the theories of innovation to predict industry change /</subfield>
    <subfield code="c">Clayton M. Christensen, Scott D. Anthony, Erik A. Roth.</subfield>
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    <subfield code="a">Includes bibliographical references and index.</subfield>
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    <subfield code="a">Introduction -- How to use theory to analyze -- 1. Signals of change : where are the opportunities? -- 2. Competitive battles : how to size up competitors -- 3. Firm choices : identifying what choices matter -- 4. Non-market factors influence innovation -- Theory-based analysis -- 5. Disruptive diplomas : the future of education -- 6. Disruption spreads its wings : the future of aviation -- 7. Whither Moore's law? : the future of semiconductors -- 8. Healing the 800-pound gorilla : the future of health care -- 9. Innovation overseas : using theory to assess corporate and country strategies -- 10. Breaking the wire : the future of telecommunications -- Conclusion : what's next.</subfield>
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    <subfield code="a">When an innovation is launched, it can change an entire industry and the firms operating therein in a potentially disruptive way. This book argues that it is possible to predict which companies will win and which will lose in a specific situation, and provides a practical framework for doing so.</subfield>
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