Dixon, Patrick

Building a better business : the key future marketing, management and motivation / Patrick Dixon. - London : Profile Books, 2006. - xiv, 338 p. : ill. ; 20 cm.

Includes bibliographical references(p. 320-324) and index.

The future feels different --- Four words for every business --- Better leadership --- How to develop better leaders --- Creating better teams --- Building better brands --- Better marketing --- Better customer relations --- Better innovation --- Better people --- Better motivation --- Better balance: work-life or life -life?--- Motivation matching: joining business and personal goals --- Managing change for the better --- Better strategy --- Lessons from not-for-profit organizations --- Better ways to invest --- Business values - the ultimate test --- Better corporate governance --- An hour to change your world.

1861977530 (pbk.)


Business.
Success in business.
Business planning.
Social responsibility of business
Organizational effectiveness.
Negocios.
Éxito en los negocios.
Planificación de los negocios.
Responsabilidad social de los negocios.
Responsabilidad social de las empresas
Efectividad organizacional.

HD 30.28 / D621b 2006