02429cam a2200409 i 4500 113864 20230410105613.0 101122t20112011cau b 001 0 eng 16548699 2010048700 9780470548677 DLC eng DLC rda DLC HD 30.3 D411l 2011 658.45 Denning, Stephen, 1944- The Leader's Guide to Storytelling : Mastering the Art and Discipline of Business Narrative / Stephen Denning. Revised and updated edition. San Francisco, CA : Jossey-Bass, 2011 xi, 348 p. ; 24 cm text rdacontent unmediated rdamedia volume rdacarrier "How leaders can use the right story at the right time to inspire change and action This revised and updated edition of the best-selling book A Leader's Guide to Storytelling shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Using myriad illustrative examples and filled with how-to techniques, this book clearly explains how you can learn to tell the right story at the right time. Stephen Denning has won awards from Financial Times, The Innovation Book Club, and 800-CEO-READ The book on leadership storytelling shows how successful leaders use stories to get their ideas across and spark enduring enthusiasm for change Stephen Denning offers a hands-on guide to unleash the power of the business narrative"-- Provided by publisher. Includes bibliographical references (p. 315-326) and index. Primera Jornada de Catalogacion. Comunicación en la administración. Arte de hablar en público. Sistemas de comunicación empresarial. Communication in management. Public speaking. Business communication. Communication in organizations. Cover image http://catalogimages.wiley.com/images/db/jimages/9780470548677.jpg Publisher description http://www.loc.gov/catdir/enhancements/fy1106/2010048700-d.html Table of contents only http://www.loc.gov/catdir/enhancements/fy1106/2010048700-t.html lcc bk 40132 40132 0 0 lcc 0 0 CS BJB BJB CS 2023-04-10 1 0 HD 30.3 D411l 2011 00000107439 2018-10-24 00:00:00 1 2018-10-24 bk