The Mastering the Art and Discipline of Business Narrative Denning, Stephen 1944- creator text bibliography cau San Francisco, CA Jossey-Bass 2011 2011 Revised and updated edition. monographic eng

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xi, 348 p. ; 24 cm "How leaders can use the right story at the right time to inspire change and action This revised and updated edition of the best-selling book A Leader's Guide to Storytelling shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Using myriad illustrative examples and filled with how-to techniques, this book clearly explains how you can learn to tell the right story at the right time. Stephen Denning has won awards from Financial Times, The Innovation Book Club, and 800-CEO-READ The book on leadership storytelling shows how successful leaders use stories to get their ideas across and spark enduring enthusiasm for change Stephen Denning offers a hands-on guide to unleash the power of the business narrative"-- Stephen Denning. Includes bibliographical references (p. 315-326) and index. Primera Jornada de Catalogacion Comunicación en la administración Arte de hablar en público Sistemas de comunicación empresarial Communication in management Public speaking Business communication Communication in organizations HD 30.3 D411l 2011 658.45 9780470548677 2010048700 http://catalogimages.wiley.com/images/db/jimages/9780470548677.jpg http://www.loc.gov/catdir/enhancements/fy1106/2010048700-d.html http://www.loc.gov/catdir/enhancements/fy1106/2010048700-t.html http://catalogimages.wiley.com/images/db/jimages/9780470548677.jpg http://www.loc.gov/catdir/enhancements/fy1106/2010048700-d.html http://www.loc.gov/catdir/enhancements/fy1106/2010048700-t.html DLC 101122 20230410105613.0 113864 eng