00936cam a2200301 i 450000100070000000500170000700800410002403500130006501000170007802000380009502000350013304000230016804200080019105000240019908200110022310000180023424500840025226000560033630000260039249000160041850000200043465000360045465000180049065000350050865000400054365000200058370000310060312266320230410105613.0130904s2014    nju           001 0 eng    a17874867  a  2013949562  a9781118661215 (pbk. : alk. paper)  a1118661214 (pbk. : alk. paper)  aDLCbengerdacDLC  apcc14aHD 30.3bD566b 201400a658.451 aDietz, Karen.10aBusiness storytelling for dummies /cby Karen Dietz, PhD and Lori L. Silverman.  aHoboken, New Jersey :bJohn Wiley and Sons,c[2014]  axii, 367 p. ;c24 cm.0 aFor dummies  aIncludes index. 0aCommunication in organizations. 0aStorytelling. 4aComunicación organizacional. 4aComunicación en administración. 4aArte de contar.1 aSilverman, Lori L.,d1958-