01535cam a2200349 a 4500 115103 20230410105614.0 090109s2009 mauab 001 0 eng 15580431 acquire 2 shelf copies policy default lcc bk 2009000872 9780137152223 (pbk. : alk. paper) 0137152221 (pbk. : alk. paper) (OCoLC)ocn262433512 DLC DLC BTCTA YDXCP C#P BWX OCLCA CDX DLC HD 30.37 S555f 2009 658.8/72 Shih, Clara The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff / Clara Shih. Boston : Prentice Hall, c2009. xiv, 236 p. : ill., map ; 23 cm. Includes index. The fourth revolution -- The evolution of digital media -- Social capital from networking online -- Social sales -- Social network marketing -- Social innovation -- Social recruiting -- Engage your customers -- Get your message across -- Build and manage your relationships -- Corporate governance and strategy -- The future of social business. Business enterprises Computer networks. Redes sociales en línea. Empresas comerciales Redes de ordenadores. Online social networks. Facebook (Recurso electrónico) Facebook (Electronic resource) YSL 40174 40174 0 0 lcc 0 0 CS BJB BJB CS 2023-04-10 1 0 HD 30.37 S555f 2009 00000108480 2018-10-24 00:00:00 1 2018-10-24 bk