The tapping online social networks to build better products, reach new audiences, and sell more stuff Shih, Clara creator text mau Boston Prentice Hall c2009 2009 monographic eng

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xiv, 236 p. : ill., map ; 23 cm. The fourth revolution -- The evolution of digital media -- Social capital from networking online -- Social sales -- Social network marketing -- Social innovation -- Social recruiting -- Engage your customers -- Get your message across -- Build and manage your relationships -- Corporate governance and strategy -- The future of social business. Clara Shih. Includes index. Business enterprises Computer networks Redes sociales en línea Empresas comerciales Redes de ordenadores Online social networks HD 30.37 S555f 2009 658.8/72 9780137152223 (pbk. : alk. paper) 0137152221 (pbk. : alk. paper) 2009000872 DLC 090109 20230410105614.0 115103