Colby, Marvelle S.

Introduction to business / Marvelle S. Colby, Selig Alkon. - 1st ed. - New York, N.Y. : HarperPerennial, c1991. - vi, 346 p. ; 24 cm. - HarperCollins college outline series .

Includes bibliographical references and index.

The challenge of American business -- Business formation -- Management of the enterprise -- Managing people and production -- Marketing management -- Management tools -- Financial management -- The challenge of the future.

0064671046 (pbk.) : $9.95 9780064671040 (pbk.)

90056017


Industrial management.
Business.

HD 31 / C686i 1991

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