Introduction to business /
Marvelle S. Colby, Selig Alkon.
- 1st ed.
- New York, N.Y. : HarperPerennial, c1991.
- vi, 346 p. ; 24 cm.
- HarperCollins college outline series .
Includes bibliographical references and index.
The challenge of American business -- Business formation -- Management of the enterprise -- Managing people and production -- Marketing management -- Management tools -- Financial management -- The challenge of the future.