01436cam a2200361 4500 21606 20230410115413.0 060907s2004 mau eng 1578519535 funglode21765 EN HD 41 P898f 2004 658.4 Prahalad, C. K. The future of competition : co-creating unique value with customers / C. K. Prahalad, Venkat Ramaswamy Boston : Harvard Business School Press, 2004 xiii, 257 p. : ill. ; 24 cm. The co-creation of value -- Building blocks of co-creation -- The co-creation experience -- Experience innovation -- Experience personalization -- Experience networks -- The market as a forum -- Creating new strategic capital -- Manager as consumer -- Rapid knowledge creation -- Strategy as discovery -- Building new capabilities for the future. Competition. Customer relations. Customer services. Strategic planning. Economic value added. Success in business. Competencia económica. Relaciones con los clientes. Servicio al cliente. Planificación estratégica. Éxito en los negocios. Valor económico agregado. Ramaswamy, Venkatram. lcc bk 40480 40480 0 0 lcc 0 0 CS BJB BJB CS 2018-10-24 1 0 HD 41 P898f 2004 00000021504 2018-10-24 00:00:00 1 2018-10-24 bk