The
future of competition
co-creating unique value with customers
Prahalad, C. K.
creator
Ramaswamy, Venkatram.
text
mau
Boston
Harvard Business School Press
2004
monographic
eng
EN
xiii, 257 p. : ill. ; 24 cm.
The co-creation of value -- Building blocks of co-creation -- The co-creation experience -- Experience innovation -- Experience personalization -- Experience networks -- The market as a forum -- Creating new strategic capital -- Manager as consumer -- Rapid knowledge creation -- Strategy as discovery -- Building new capabilities for the future.
C. K. Prahalad, Venkat Ramaswamy
Competition
Customer relations
Customer services
Strategic planning
Economic value added
Success in business
Competencia económica
Relaciones con los clientes
Servicio al cliente
Planificación estratégica
Éxito en los negocios
Valor económico agregado
HD 41 P898f 2004
658.4
1578519535
060907
20230410115413.0
21606