Carlson, Curtis Ray. <br/><br/>
Innovation :  the five disciplines for creating what customers want / 
Curtis R. Carlson and William W. Wilmot. 
 - 1st ed. 
 - New York :  Crown Business,  c2006. 
 - 356 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. 305-338) and index. 
<br/><br/> Why listen to us? --  essence of innovation : how Frank hit a home run --  Innovate or die : the exponential economy --  Discipline 1: Important needs --  Work on important customer and market needs : the RFID tag --  Creating customer value : your only job --  Discipline 2 : value creation --  It's as simple as NABC : how Liz got her big job --  Watering holes for creating value : the day the BBC walked in --  More ideas for faster value creation : origins of Linux --  Your elevator pitch : how HDTV began --  Your innovation plan : from the ski slope to the firehouse --  Discipline 3 : innovation champions --  champion : the Mayor of Kellyville --  Discipline 4 : innovation teams --  Genius of teams : Douglas Engelbart and the birth of the personal computer --  Forming the innovation team : how we won an Emmy for HDTV --  Overcoming blockages to innovation : Jim Torpedoes a splended idea --  Innovation motivators : saving Larry's life --  Discipline 5 : organizational alignment --  Your innovation team : you can start now --  innovation enterprise : continuous value creation (CVC) throughout --  Innovation's five disciplines : a foundation for national competitiveness in a world of abundance --  Appendix : value factor analysis --  Glossary --  Notes --  Acknowledgments --  Index.  1. The  2.  3.  4.  5.  6.  7.  8.  9.  10. A  11.  12.  13.  14.  15.  16. The  17. 
<br/><br/> Outlines a series of principles and steps that managers can use to foster a culture of innovation and creativity within their own companies that can be used to develop an organization that consistently delivers value to its customers. 
<br/><br/><label>ISBN: </label>0307336697 9780307336699 
<br/><br/><label>LCCN: </label>2006003861 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Technological innovations--Management--Case studies.<br/>Organizational effectiveness--Case studies.<br/>Creative ability in business--Case studies.<br/>Industrial management--Case studies.<br/>New products--Case studies.<br/>Innovations--Gestion--Cas, Etudes de.<br/>Efficacite organisationnelle--Cas, Etudes de.<br/>Creativite dans les affaires--Cas, Etudes de.<br/>Gestion d'entreprise--Cas, Etudes de.<br/>Produits nouveaux--Cas, Etudes de.<br/>Inovación tecnológicas.
<br/><br/><label>LC Class. No.: </label>HD 45  / C284i 2006 
<br/><br/><label>Dewey Class. No.: </label>658.4/063