the five disciplines for creating what customers want Carlson, Curtis Ray. creator Wilmot, William W. text bibliography nyu New York Crown Business c2006 2006 1st ed. monographic eng

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356 p. : ill. ; 25 cm. Outlines a series of principles and steps that managers can use to foster a culture of innovation and creativity within their own companies that can be used to develop an organization that consistently delivers value to its customers. Why listen to us? -- 1. The essence of innovation : how Frank hit a home run -- 2. Innovate or die : the exponential economy -- Discipline 1: Important needs -- 3. Work on important customer and market needs : the RFID tag -- 4. Creating customer value : your only job -- Discipline 2 : value creation -- 5. It's as simple as NABC : how Liz got her big job -- 6. Watering holes for creating value : the day the BBC walked in -- 7. More ideas for faster value creation : origins of Linux -- 8. Your elevator pitch : how HDTV began -- 9. Your innovation plan : from the ski slope to the firehouse -- Discipline 3 : innovation champions -- 10. A champion : the Mayor of Kellyville -- Discipline 4 : innovation teams -- 11. Genius of teams : Douglas Engelbart and the birth of the personal computer -- 12. Forming the innovation team : how we won an Emmy for HDTV -- 13. Overcoming blockages to innovation : Jim Torpedoes a splended idea -- 14. Innovation motivators : saving Larry's life -- Discipline 5 : organizational alignment -- 15. Your innovation team : you can start now -- 16. The innovation enterprise : continuous value creation (CVC) throughout -- 17. Innovation's five disciplines : a foundation for national competitiveness in a world of abundance -- Appendix : value factor analysis -- Glossary -- Notes -- Acknowledgments -- Index. Curtis R. Carlson and William W. Wilmot. Includes bibliographical references (p. 305-338) and index. Technological innovations Management Case studies Organizational effectiveness Case studies Creative ability in business Case studies Industrial management Case studies New products Case studies Innovations Gestion Cas, Etudes de Efficacite organisationnelle Cas, Etudes de Creativite dans les affaires Cas, Etudes de Gestion d'entreprise Cas, Etudes de Produits nouveaux Cas, Etudes de Inovación tecnológicas HD 45 C284i 2006 658.4/063 0307336697 9780307336699 2006003861 http://www.loc.gov/catdir/toc/ecip067/2006003861.html http://www.loc.gov/catdir/enhancements/fy0661/2006003861-b.html http://www.loc.gov/catdir/enhancements/fy0661/2006003861-d.html http://www.loc.gov/catdir/toc/ecip067/2006003861.html http://www.loc.gov/catdir/enhancements/fy0661/2006003861-b.html http://www.loc.gov/catdir/enhancements/fy0661/2006003861-d.html DLC 060206 20230410115414.0 70272