01439cam a2200277 i 450000100070000000500170000700800410002402000180006502000150008304100080009805000220010608200120012810000190014024500780015925000120023726000350024930000270028450400640031150502730037552003870064865000340103565000230106965000180109265000380111065000130114811914420230410115418.0150310s2013    enk     rbi   001 0 eng d  a9780141977034  a01419770350 aeng14aHD 53bH863c 201300a658.4061 aHowkins, John.14aThe creative economy :bhow people make money from ideas /cJohn Howkins.  a2nd ed.  aLondon :bPenguin Books,c2013  axii, 280 p.  ;c20 cm.  aIncludes bibliographical references (p. 251-257) and index.0 aWhen orcs walked across Oxford Circus -- The tripod -- The first talent -- Where ideas take root -- Managing ideas -- Owning ideas -- Search, learn, mix, and share -- Heartlands: art, design, media and innovation -- Cities: the spaces in-between -- My brain, my asset.  aJohn Howkins picks his way through the many facets of creativity, unearthing surprising facts Economist The first really practical guide for people working in the creative industries Director Magazine A valuable introduction to its brave new world Sunday Times A point of reference for those seeking to merge creativity with business acumen World Intellectual Property Organization. 0aCreative ability in business. 0aCorporate profits. 0aCreativiteit. 4aAptitud creadora en los negocios. 4a20150600