TY  - BOOK
AU  - Howkins,John
TI  - The creative economy: how people make money from ideas 
SN  - 9780141977034
AV  - HD 53 H863c 2013
U1  - 658.406 
PY  - 2013///
CY  - London
PB  - Penguin Books
KW  - Creative ability in business
KW  - Corporate profits
KW  - Creativiteit
KW  - Aptitud creadora en los negocios
KW  - 20150600
N1  - Includes bibliographical references (p. 251-257) and index; When orcs walked across Oxford Circus -- The tripod -- The first talent -- Where ideas take root -- Managing ideas -- Owning ideas -- Search, learn, mix, and share -- Heartlands: art, design, media and innovation -- Cities: the spaces in-between -- My brain, my asset
N2  - John Howkins picks his way through the many facets of creativity, unearthing surprising facts Economist The first really practical guide for people working in the creative industries Director Magazine A valuable introduction to its brave new world Sunday Times A point of reference for those seeking to merge creativity with business acumen World Intellectual Property Organization
ER  -