projecting Canada's soft power through public diplomacy Potter, Evan H, (Evan Harold) 1964 creator text bibliography quc Montreal & Kingston London Ithaca McGill-Queen's University Press 2009 monographic eng .

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xvi, 368 p. : ill. ; 24 cm. The communications revolution and increased democratization and globalization have made every country more aware of its image and reputation - its "national brand." Whether a country needs to build international coalitions against terrorism, encourage cooperation to protect the environment, or attract investment and skilled labour, influencing foreign public opinion is now as crucial to national success as negotiating with foreign governments. Evan Potter analyses how the federal government has used the instruments of public diplomacy - cultural programs, international education, international broadcasting, trade, and investment promotion - to exercise Canada's soft power internationally. He argues that protecting and nurturing a distinct national identity are essential to Canada's sovereignty and prosperity, and suggests ways to achieve this through the strategic exercise of public diplomacy, at home and abroad. In offering the first comprehensive overview of the origins, development, and implementation of the country's public diplomacy, Branding Canada offers policy advice on Canada's approach and advances the thinking on public diplomacy in general. 1. Introduction: Canada's warm but fuzzy international image -- 2. What is public diplomacy? -- 3. The origins and development of Canada's public diplomacy / Sean Rushton -- 4. Public affairs and international cultural relations -- 5. International education -- 6. International broadcasting and new media -- 7. The economic face of public diplomacy: international business promotion and tourism / Jason Bouzanis -- 8. The practice of public diplomacy -- 9. How to brand Canada: experiences on the ground -- 10. A new architecture for Canada's public diplomacy. Evan H. Potter. Includes bibliographical references p:( [323]-341) and index n-cn--- Diplomacy Public relations and politics Canada History Diplomatie Relations publiques et politique Canada Histoire Diplomacia Relaciones públicas y política Canadá Historia Canada Foreign relations 1945- Canada Relations Foreign countries Public relations and politics Canada History Canadá Relaciones extranjeras 1945- Relaciones públicas y políticas Canada Historia 001 F 1034.2 P866b 2009 327.71009'045 Potter, Evan H. Montreal : McGill-Queen's University Press, c2009 (OCoLC)653377747 9780773534353(cloth) 077353431(cloth) 9780773534520(pbk) 0773534522(pbk) 2010549421 NLC 110329 20230404125746.0 123903 eng