Innovation power plays : how the world's hottest change agents reach the top of their game. / BusinessWeek - New York : McGraw-Hill, 2008 - ix, 131 p. : ill. ; 22 cm. - BusinessWeek power plays. .

At head of title: BusinessWeek. "The insider's playbook of moves, motivations, and management tips"--Cover.

Antonio M. Perez : Kodak's moment of truth -- Jody Thompson and Cali Ressler : no schedules, no meetings, no joke at Best Buy -- J. Allard : the soul of a new Microsoft -- Jamie Dimon : JPMorgan's grand design -- Norbert Reithofer : BMW's dream factory -- Bernard Arnault : the Vuitton money machine -- Henning Kagermann : a sea change in software at SAP -- Roger K. Deromedi : why Kraft is on a crash diet -- Steve Stoute : repositioning any brand with pop culture -- Trends : speed demons -- Viewpoint : five common mistakes in innovation -- Viewpoint : making online pay -- Viewpoint : HP's cultural revolution.

9780071486316 0071486313


Organizational change.
Technological innovations.
Success in business.
Creative ability in business.
Cambio organizacional.
Innovaciones tecnológicas.
Éxito en los negocios.
Aptitud creadora en los negocios.

HD 58.8 / I58 2008

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