Innovation power plays : how the world's hottest change agents reach the top of their game. /
BusinessWeek
- New York : McGraw-Hill, 2008
- ix, 131 p. : ill. ; 22 cm.
- BusinessWeek power plays. .
At head of title: BusinessWeek. "The insider's playbook of moves, motivations, and management tips"--Cover.
Antonio M. Perez : Kodak's moment of truth -- Jody Thompson and Cali Ressler : no schedules, no meetings, no joke at Best Buy -- J. Allard : the soul of a new Microsoft -- Jamie Dimon : JPMorgan's grand design -- Norbert Reithofer : BMW's dream factory -- Bernard Arnault : the Vuitton money machine -- Henning Kagermann : a sea change in software at SAP -- Roger K. Deromedi : why Kraft is on a crash diet -- Steve Stoute : repositioning any brand with pop culture -- Trends : speed demons -- Viewpoint : five common mistakes in innovation -- Viewpoint : making online pay -- Viewpoint : HP's cultural revolution.
9780071486316 0071486313
Organizational change. Technological innovations. Success in business. Creative ability in business. Cambio organizacional. Innovaciones tecnológicas. Éxito en los negocios. Aptitud creadora en los negocios.