BusinessWeek text nyu New York McGraw-Hill 2008 monographic eng ix, 131 p. : ill. ; 22 cm. Antonio M. Perez : Kodak's moment of truth -- Jody Thompson and Cali Ressler : no schedules, no meetings, no joke at Best Buy -- J. Allard : the soul of a new Microsoft -- Jamie Dimon : JPMorgan's grand design -- Norbert Reithofer : BMW's dream factory -- Bernard Arnault : the Vuitton money machine -- Henning Kagermann : a sea change in software at SAP -- Roger K. Deromedi : why Kraft is on a crash diet -- Steve Stoute : repositioning any brand with pop culture -- Trends : speed demons -- Viewpoint : five common mistakes in innovation -- Viewpoint : making online pay -- Viewpoint : HP's cultural revolution. BusinessWeek At head of title: BusinessWeek. "The insider's playbook of moves, motivations, and management tips"--Cover. Organizational change Technological innovations Success in business Creative ability in business Cambio organizacional Innovaciones tecnológicas Éxito en los negocios Aptitud creadora en los negocios HD 58.8 I58 2008 658 9780071486316 0071486313 160721 20230410115428.0 122731