TY  - BOOK
ED  - BusinessWeek
TI  - Innovation power plays : how the world's hottest change agents reach the top of their game.
SN  - 9780071486316
AV  - HD 58.8 I58 2008
U1  - 658 
PY  - 2008///
CY  - New York
PB  - McGraw-Hill
KW  - Organizational change
KW  - Technological innovations
KW  - Success in business
KW  - Creative ability in business
KW  - Cambio organizacional
KW  - Innovaciones tecnológicas
KW  - Éxito en los negocios
KW  - Aptitud creadora en los negocios
N1  - At head of title: BusinessWeek.  "The insider's playbook of moves, motivations, and management tips"--Cover; Antonio M. Perez : Kodak's moment of truth --  Jody Thompson and Cali Ressler : no schedules, no meetings, no joke at Best Buy --  J. Allard : the soul of a new Microsoft --  Jamie Dimon : JPMorgan's grand design --  Norbert Reithofer : BMW's dream factory --  Bernard Arnault : the Vuitton money machine --  Henning Kagermann : a sea change in software at SAP --  Roger K. Deromedi : why Kraft is on a crash diet --  Steve Stoute : repositioning any brand with pop culture --  Trends : speed demons --  Viewpoint : five common mistakes in innovation --  Viewpoint : making online pay --  Viewpoint : HP's cultural revolution
ER  -