02737cam a2200445Ma 4500 100117 20230410115430.0 100511s2010 nyu foab 001 0 eng d (OCoLC)ocn631566201 MERUC eng MERUC OCLCQ 9781606491003 (electronic bk.) 1606491008 (electronic bk.) 9781606490990 (pbk.) 1606490990 (pbk.) 10.4128/9781606491003 doi (OCoLC)631566201 HD 59 B786o 2010 659.2 Bowen, Shannon A. An overview of the public relations function / Shannon A. Bowen, Brad Rawlins and Thomas Martin. 1st ed. New York : Business Expert Press, 2010. xi, 186 p. : ill. ; 23 cm. Public relations collection Preface -- Part I. Mastering the basics -- Chapter 1. The importance of public relations, case: UPS faces losses in Teamster's Union strike -- Chapter 2. What is public relations? -- Chapter 3. Models and approaches to public relations -- Chapter 4. Public relations as a management function -- Part II. Organizations and processes -- Chapter 5. Organizational factors contributing to excellent public relations -- Chapter 6. How public relations contributes to organizational effectiveness -- Chapter 7. Identifying and prioritizing stakeholders and publics -- Chapter 8. Public relations research: the key to strategy -- Chapter 9. The public relations process, RACE -- Part III. The practice and best practices -- Chapter 10. The practice of public relations -- Chapter 11. Ethics, leadership and counseling roles, and moral analyses -- Chapter 12. Best practices for excellence in public relations -- Notes -- References -- Index. This book provides an executive review of the field of public relations with a focus on what managers need to know in order to master the function quickly and effectively. Throughout the text, we integrate the academic with the professional by asking, how can an executive use this knowledge to make the most of the public relations function, department, and initiatives in order to help their whole organization be successful? Corporations Public relations. Public relations Management. Business ethics. Corporaciones Relaciones públicas. Relaciones públicas Administración. 20151100 Rawlins, Brad. Martin, Thomas. Public relations collection. ebrary http://site.ebrary.com/id/10382353 lcc bk KK C0 DRFGD 41062 41062 0 0 lcc 0 0 CS BJB BJB CS 2023-04-10 1 0 HD 59 B786o 2010 00000093011 2018-10-24 00:00:00 1 2018-10-24 bk