An Bowen, Shannon A. creator Rawlins, Brad. Martin, Thomas. text abstract or summary nyu New York Business Expert Press 2010 1st ed. monographic eng xi, 186 p. : ill. ; 23 cm. This book provides an executive review of the field of public relations with a focus on what managers need to know in order to master the function quickly and effectively. Throughout the text, we integrate the academic with the professional by asking, how can an executive use this knowledge to make the most of the public relations function, department, and initiatives in order to help their whole organization be successful? Preface -- Part I. Mastering the basics -- Chapter 1. The importance of public relations, case: UPS faces losses in Teamster's Union strike -- Chapter 2. What is public relations? -- Chapter 3. Models and approaches to public relations -- Chapter 4. Public relations as a management function -- Part II. Organizations and processes -- Chapter 5. Organizational factors contributing to excellent public relations -- Chapter 6. How public relations contributes to organizational effectiveness -- Chapter 7. Identifying and prioritizing stakeholders and publics -- Chapter 8. Public relations research: the key to strategy -- Chapter 9. The public relations process, RACE -- Part III. The practice and best practices -- Chapter 10. The practice of public relations -- Chapter 11. Ethics, leadership and counseling roles, and moral analyses -- Chapter 12. Best practices for excellence in public relations -- Notes -- References -- Index. specialized Shannon A. Bowen, Brad Rawlins and Thomas Martin. Corporations Public relations Public relations Management Business ethics Corporaciones Relaciones públicas Relaciones públicas Administración 20151100 HD 59 B786o 2010 659.2 9781606491003 (electronic bk.) 1606491008 (electronic bk.) http://site.ebrary.com/id/10382353 http://site.ebrary.com/id/10382353 MERUC 100511 20230410115430.0 100117 eng