TY  - BOOK
AU  - Bowen,Shannon A.
AU  - Rawlins,Brad
AU  - Martin,Thomas
TI  - An overview of the public relations function
T2  - Public relations collection
SN  - 9781606491003 (electronic bk.)
AV  - HD 59 B786o 2010
U1  - 659.2 
PY  - 2010///
CY  - New York
PB  - Business Expert Press
KW  - Corporations
KW  - Public relations
KW  - Management
KW  - Business ethics
KW  - Corporaciones
KW  - Relaciones públicas
KW  - Administración
KW  - 20151100
N1  - Preface -- Part I. Mastering the basics -- Chapter 1. The importance of public relations, case: UPS faces losses in Teamster's Union strike -- Chapter 2. What is public relations? -- Chapter 3. Models and approaches to public relations -- Chapter 4. Public relations as a management function -- Part II. Organizations and processes -- Chapter 5. Organizational factors contributing to excellent public relations -- Chapter 6. How public relations contributes to organizational effectiveness -- Chapter 7. Identifying and prioritizing stakeholders and publics -- Chapter 8. Public relations research: the key to strategy -- Chapter 9. The public relations process, RACE -- Part III. The practice and best practices -- Chapter 10. The practice of public relations -- Chapter 11. Ethics, leadership and counseling roles, and moral analyses -- Chapter 12. Best practices for excellence in public relations -- Notes -- References -- Index
N2  - This book provides an executive review of the field of public relations with a focus on what managers need to know in order to master the function quickly and effectively. Throughout the text, we integrate the academic with the professional by asking, how can an executive use this knowledge to make the most of the public relations function, department, and initiatives in order to help their whole organization be successful?
UR  - http://site.ebrary.com/id/10382353
ER  -