03454cam a2200349 i 4500 41075 41075 BJBSDDR 20230410115431.0 ta 130628t20132013enka 001 0 eng 9781118676936 (cloth) 1118676939 (cloth) spa BJBSDDR spa eng HD 59 S531 2013 659.20285 Share this too : more social media solutions for PR professionals / Chartered Institute of Public Relations (CIPR) ; edited by Rob Brown and Stephen Waddington; foreword by Brian Solis. Chichester, West Sussex : Wiley, [2013] xii, 312 p. : ill. ; 24 cm Includes bibliographical references and index. The future of public relations. Digital PR is dead: social goes mainstream / Rob Brown -- The shift to conversation: content, context, and avoiding cheap talk / Dom Burch -- Content Frameworks: using content to achieve marketing communications goals / Robin Wilson -- Audiences and online habits. Planning : audiences, media and networks / Ged Carroll -- Digital anthropology / Kate Matlock -- Understanding social capital / Adam Parker -- The unsocial web / Dr. Mark Pack -- Conversations. Gamification: engaging audiences through play / Sharon O'Dea -- Community management / Paul Fabretti -- Curation / Michael Litman -- Live social events / Russell Goldsmith -- New channels, new connections / Mobile media / Stephen Davies -- To app or not to app? / Scott Seaborn -- The visual web / Dan Tyte -- Finding your way around: from Foursquare to Google Glass / Matt Appleby -- Connected employees / Kevin Ruck -- Professional practice. Social media and the law / Hanna Basha -- Online crisis management / Chris Norton -- Wikipedia and reputation management / Stephen Waddington -- The rise and rise of digital pharma / Becky McMichael -- Social in corporate communications / Rachel Miller -- Putting the social into corporate social responsibility / Stuart Bruce -- Building a personal brand online / Richard Bailey -- The social CEO / Jane Wilson -- Working across borders and boundaries / Julio Romo -- Business change and opportunities for the public relations industry. Laying the foundations for a social business / Jed Hallam -- Social commerce: show me the money / Katy Howell -- How to change organizational mindset / Gemma Griffiths -- The six influence flows / Philip Sheldrake -- Future proofing the public relations industry. Metrics that matter / Richard Bagnall -- Quantified self / Drew Benvie -- Network topology / Andrew Bruce Smith -- The public relations power of "big data" / Simon Collister. The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in the media and was conceived and written by 24 public relations practitioners using many of the social tools and techniques that it addresses. Public relations. Social media. Relaciones públicas. 1330 Brown, Rob, 1962- 2005 editor Waddington, Stephen. 2006 editor Solis, Brian 2007 foreword Chartered Institute of Public Relations. 2008 Online version: Share this too Chichester, West Sussex : John Wiley and Sons, Inc., [2013] 9781118676868 (DLC) 2013027307 lcc BK 0 0 0 0 CS BJB BJB CS 2023-04-10 0 HD 59 S531 2013 00000120340 2018-10-24 00:00:00 1 2018-10-24 BK