@book{41076,
	author = {Tironi Barrios, Eugenio,  and Cavallo Castro, Ascanio, },
	title = {Comunicación estratégica :},
	publisher = {Taurus,},
	year = {2004.},
	series = {Pensamiento },
	address = {Santiago de Chile :},
	url = {http://books.google.com/books?id=99u3AAAAIAAJ}
}