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  <titleInfo>
    <title>Comunicación estratégica</title>
    <subTitle>vivir en un mundo de señales</subTitle>
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  <name type="personal">
    <namePart>Tironi Barrios, Eugenio</namePart>
    <namePart type="date">1951-</namePart>
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      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  <name type="personal">
    <namePart>Cavallo Castro, Ascanio</namePart>
    <namePart type="date">1957-</namePart>
  </name>
  <name type="personal">
    <namePart>Browne Mönckeberg, Magdalena</namePart>
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    <publisher>Taurus</publisher>
    <dateIssued>2004</dateIssued>
    <issuance>monographic</issuance>
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  <language>
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  <physicalDescription>
    <extent>285 p. ; 24 cm.</extent>
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  <note type="statement of responsibility">Eugenio Tironi, Ascanio Cavallo ; con contribuciones de Magdalena Browne ... [et al.].</note>
  <note>Incluye bibliografías.</note>
  <subject authority="lcsh">
    <topic>Communication in organizations</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Publicity</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Corporate image</topic>
  </subject>
  <subject>
    <topic>Comunicación en administración</topic>
  </subject>
  <subject>
    <topic>Campañas publicitarias</topic>
  </subject>
  <subject>
    <topic>Publicidad</topic>
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  <classification authority="lcc">HD 59 T597c 2004</classification>
  <classification authority="ddc">658.45</classification>
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      <title>Comunicacion estrategica</title>
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      <namePart>Tironi Barrios, Eugenio.</namePart>
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      <publisher>Santiago de Chile : Taurus, 2004</publisher>
      <edition>1. ed.</edition>
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    <identifier type="local">(OCoLC)57343049</identifier>
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    <titleInfo>
      <title>Pensamiento (Taurus (Firm))</title>
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  <identifier type="isbn">9562393038 </identifier>
  <identifier type="isbn">9789562393034</identifier>
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