@book{41077,
	author = {Yale, David R and Carothers, Andrew J.},
	title = {The publicity handbook :  |b the inside scoop from more than 100 journalists and PR pros on how to get great publicity coverage : in print, online, and on the air /  |c David R. Yale with Andrew J. Carothers.},
	publisher = {McGraw-Hill Pub. Co.,},
	year = {2001.},
	address = {London :},
	edition = {New ed.}
}