Yale, David R <br/><br/>
The publicity handbook :  |b the inside scoop from more than 100 journalists and PR pros on how to get great publicity coverage : in print, online, and on the air /  |c David R. Yale with Andrew J. Carothers. 

 - New ed. 
 - London :  McGraw-Hill Pub. Co.,  2001. 
 - xvi, 448 p. ;  23 cm. 
<br/><br/><label>ISBN: </label>0844232424 9780844232423 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations--Handbooks, manuals, etc.<br/>Ekstern kommunikation.<br/>Relaciones públicas--Manuales.<br/>Primera Jornada de Catalogación.
<br/><br/><label>LC Class. No.: </label>HD 59  / Y17p 2001 
<br/><br/><label>Dewey Class. No.: </label>659