TY  - BOOK
AU  - Yale,David R
AU  - Carothers,Andrew J.
TI  - The publicity handbook :  |b the inside scoop from more than 100 journalists and PR pros on how to get great publicity coverage : in print, online, and on the air /  |c David R. Yale with Andrew J. Carothers
SN  - 0844232424
AV  - HD 59 Y17p 2001
U1  - 659 
PY  - 2001///
CY  - London
PB  - McGraw-Hill Pub. Co.
KW  - Public relations
KW  - Handbooks, manuals, etc
KW  - Ekstern kommunikation
KW  - Relaciones públicas
KW  - Manuales
KW  - Primera Jornada de Catalogación
ER  -