Witzel, Morgen,   1960- <br/><br/>
Tata :  the evolution of a corporate brand / 
Morgen Witzel ; foreword by Ram Charan. 
 - New Delhi :  Penguin Portfolio,   2010. 
 - xvii, 222 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 206-210) and index. 
<br/><br/>From values to value --- The man who saw tomorrow --- A trust for the people --- Changiing the face of Tata --- Brand symbiosis --- Tata and its customers --- Tata's people: the employer brand --- The Tata financial brand --- We don't do Philanthropy --- Not just a brand story. 
<br/><br/><label>ISBN: </label>9780670084067 0670084069 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Tata Group--Public relations.<br/>Grupo Tata --Relaciones públicas
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporate image--India.<br/>Imagen corporativa--India<br/>Branding (Marketing)--India.<br/>Branding (Mercadeo) <br/>Marcas de fábrica--India<br/>Creative ability in business--India.<br/>Aptitud creativa en los negocios--India
<br/><br/><label>LC Class. No.: </label>HD 59.6  / W833t 2010 
<br/><br/><label>Dewey Class. No.: </label>659.2