01669cam a2200445 a 4500 41084 41084 BJBSDDR 20230410115431.0 ta 100816s2010 ii a b 001 0 eng d 9780670084067 0670084069 I-E-2010-308679; 82-92 16529504 (OCoLC)ocn660010925 (OCoLC)660010925 DKAGE eng DKAGE eng lccopycat lcode a-ii--- HD 59.6 W833t 2010 659.2 Witzel, Morgen, 1960- Tata : the evolution of a corporate brand / Morgen Witzel ; foreword by Ram Charan. New Delhi : Penguin Portfolio, 2010. xvii, 222 p. : ill. ; 24 cm. Includes bibliographical references (p. 206-210) and index. From values to value --- The man who saw tomorrow --- A trust for the people --- Changiing the face of Tata --- Brand symbiosis --- Tata and its customers --- Tata's people: the employer brand --- The Tata financial brand --- We don't do Philanthropy --- Not just a brand story. Tata Group Public relations. Grupo Tata Relaciones públicas Corporate image India. Imagen corporativa India 6669 Branding (Marketing) India. Branding (Mercadeo) 15694 Marcas de fábrica India 1586 Creative ability in business India. Aptitud creativa en los negocios India 383 Charan, Ram, 8269 1939- lcc BK PP 0 0 0 0 CS BJB BJB CS 2023-04-10 0 HD 59.6 W833t 2010 00000101133 2018-10-24 00:00:00 1 2018-10-24 BK