the evolution of a corporate brand Witzel, Morgen 1960- creator Charan, Ram 1939- text bibliography ii New Delhi Penguin Portfolio 2010 monographic eng

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xvii, 222 p. : ill. ; 24 cm. From values to value --- The man who saw tomorrow --- A trust for the people --- Changiing the face of Tata --- Brand symbiosis --- Tata and its customers --- Tata's people: the employer brand --- The Tata financial brand --- We don't do Philanthropy --- Not just a brand story. Morgen Witzel ; foreword by Ram Charan. Includes bibliographical references (p. 206-210) and index. a-ii--- Tata Group Public relations Grupo Tata Relaciones públicas Corporate image India Imagen corporativa India Branding (Marketing) India Branding (Mercadeo) Marcas de fábrica India Creative ability in business India Aptitud creativa en los negocios India HD 59.6 W833t 2010 659.2 9780670084067 0670084069 DKAGE 100816 20230410115431.0 eng