TY  - BOOK
AU  - Witzel,Morgen
AU  - Charan,Ram
TI  - Tata: the evolution of a corporate brand 
SN  - 9780670084067
AV  - HD 59.6 W833t 2010
U1  - 659.2 
PY  - 2010///
CY  - New Delhi
PB  - Penguin Portfolio, 
KW  - Tata Group
KW  - Public relations
KW  - Grupo Tata
KW  - Relaciones públicas
KW  - Corporate image
KW  - India
KW  - Imagen corporativa
KW  - Branding (Marketing)
KW  - Branding (Mercadeo)
KW  - Marcas de fábrica
KW  - Creative ability in business
KW  - Aptitud creativa en los negocios
N1  - Includes bibliographical references (p. 206-210) and index; From values to value --- The man who saw tomorrow --- A trust for the people --- Changiing the face of Tata --- Brand symbiosis --- Tata and its customers --- Tata's people: the employer brand --- The Tata financial brand --- We don't do Philanthropy --- Not just a brand story
ER  -