02032cam a2200325 a 45000010006000000050017000060080041000230350013000640100015000770200023000920400018001150420008001330500021001410820017001621000020001792450123001992600036003223000032003585000040003905040064004305050783004946500039012776500022013166500044013386500021013827000023014038560083014268560106015098560091016152818120230410115432.0040826s2005    njua     b    001 0 eng    a13700726  a2004020375  a0471476110 (cloth)  aDLCcDLCdDLC  apcc14aHD 60bK87c 200500a658.4/082221 aKotler, Philip.10aCorporate social responsibility :bdoing the most good for your company and your cause /cPhilip Kotler and Nancy Lee.  aHoboken, N.J. :bWiley,cc2005.  ax, 307 p. :bill. ;c24 cm.  aPublished simultaneously in Canada.  aIncludes bibliographical references (p. 277-295) and index.0 aThe case for doing at least some good -- Corporate social initiatives : six options for doing good -- Corporate cause promotions : increasing awareness and concern for social causes -- Cause-related marketing : making contributions to causes based on product sales -- Corporate social marketing : supporting behavior change campaigns -- Corporate philanthropy : making a direct contribution to a cause -- Community volunteering : employees donating their time and talents -- Socially responsible business practices : discretionary business practices and investments to support causes -- Twenty-five best practices for doing the most good for the company and the cause -- A marketing approach to winning corporate funding and support for social initiatives : ten recommendations. 0aSocial responsibility of business. 0aSocial marketing. 0aCorporationsxCharitable contributions. 0aCorporate image.1 aLee, Nancy,d1932-413Table of contents onlyuhttp://www.loc.gov/catdir/toc/ecip0422/2004020375.html423Contributor biographical informationuhttp://www.loc.gov/catdir/enhancements/fy0616/2004020375-b.html423Publisher descriptionuhttp://www.loc.gov/catdir/enhancements/fy0616/2004020375-d.html