02141cam a2200361 a 4500 28181 20230410115432.0 040826s2005 njua b 001 0 eng 13700726 acquire 2 shelf copies policy default lcc bk 2004020375 0471476110 (cloth) DLC DLC DLC pcc HD 60 K87c 2005 658.4/08 22 Kotler, Philip. Corporate social responsibility : doing the most good for your company and your cause / Philip Kotler and Nancy Lee. Hoboken, N.J. : Wiley, c2005. x, 307 p. : ill. ; 24 cm. Published simultaneously in Canada. Includes bibliographical references (p. 277-295) and index. The case for doing at least some good -- Corporate social initiatives : six options for doing good -- Corporate cause promotions : increasing awareness and concern for social causes -- Cause-related marketing : making contributions to causes based on product sales -- Corporate social marketing : supporting behavior change campaigns -- Corporate philanthropy : making a direct contribution to a cause -- Community volunteering : employees donating their time and talents -- Socially responsible business practices : discretionary business practices and investments to support causes -- Twenty-five best practices for doing the most good for the company and the cause -- A marketing approach to winning corporate funding and support for social initiatives : ten recommendations. Social responsibility of business. Social marketing. Corporations Charitable contributions. Corporate image. Lee, Nancy, 1932- Table of contents only http://www.loc.gov/catdir/toc/ecip0422/2004020375.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0616/2004020375-b.html Publisher description http://www.loc.gov/catdir/enhancements/fy0616/2004020375-d.html 41108 41108 0 0 lcc 0 0 CS BJB BJB CS 2023-04-10 1 0 HD 60 K87c 2005 00000029128 2018-10-24 00:00:00 1 2018-10-24 bk