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  <titleInfo>
    <title>Becoming a category of one</title>
    <subTitle>how extraordinary companies transcend commodity and defy comparison</subTitle>
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    <namePart>Calloway, Joe</namePart>
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    <publisher>John Wiley</publisher>
    <dateIssued>2003</dateIssued>
    <issuance>monographic</issuance>
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    <extent>xiv, 223 p.</extent>
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  <note type="statement of responsibility">Joe Calloway</note>
  <classification authority="lcc">HD 62.15 C163b 2003</classification>
  <identifier type="isbn">0471274046</identifier>
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