TY  - BOOK
AU  - Govindarajan, Vijay
AU  - Gupta, Anil K
TI  - The quest for global dominance: Transforming global presence into global competitive advantage 
SN  - 0787957216
AV  - HD 62.4 G721q 2001 
PY  - 2001///
CY  - San Francisco
PB  - Jossey - Bass
N1  - Bibliografía p.261-5
N2  - Rising up to the global challenge, 1. -- Building global presence, 22. -- Lessons from wal-mart's globalization, 51. -- Exploiting global presence, 74. -- Cultivating a global mindset, 105. -- Building a global knowledge machine, 137. -- Dynamics of global business teams, 170. -- Changing the rules of the global game, 195. -- Globalization in the digital age, 223
ER  -