Ghemawat, Pankaj <br/><br/>
Redefining global strategy :  crossing borders in a world where diferrences still matter / 
Pankaj Ghemawat. 
 - Boston, Mass. :  Harvard Business School Press,  2007. 
 - xii, 257 p. :  ill ;  24 cm. 
 - Strategy / Harvard Business School Press .
<br/><br/>Bibliografija: p. 231-247. 
<br/><br/>Introduction -- Value in a world of differences -- Semiglobalization and strategy -- Differences across countries: the CAGE distance framework -- Global value creation: the ADDING value scorecard -- Strategies for global value creation -- Adaptation: adjusting to differences -- Aggregation: overcoming differences -- Arbitrage: exploiting differences -- Playing the differences: the AAA triangle -- Toward a better future: getting started. 
<br/><br/><label>ISBN: </label>9781591398660 
<br/><br/><label>Subjects--Topical Terms: </label><br/>International business enterprises--Management.<br/>Strategic planning.<br/>Intercultural communication.<br/>Empresas internacionales--Administracion.<br/>Planificacion estrategica.<br/>Comunicacion intercultural.<br/>Competencia economica.
<br/><br/><label>LC Class. No.: </label>HD 62.4  / G412r 2007