01586cam a2200349Mi 4500 81274 20230410115435.0 080117s2007 maua f 001 0 eng d (OCoLC)ocn450682198 SILIS ppiak slv SILIS 9781591398660 (OCoLC)450682198 xxu usa HD 62.4 G412r 2007 Ghemawat, Pankaj Redefining global strategy : crossing borders in a world where diferrences still matter / Pankaj Ghemawat. Boston, Mass. : Harvard Business School Press, 2007. xii, 257 p. : ill ; 24 cm. Strategy / Harvard Business School Press Bibliografija: p. 231-247. Introduction -- Value in a world of differences -- Semiglobalization and strategy -- Differences across countries: the CAGE distance framework -- Global value creation: the ADDING value scorecard -- Strategies for global value creation -- Adaptation: adjusting to differences -- Aggregation: overcoming differences -- Arbitrage: exploiting differences -- Playing the differences: the AAA triangle -- Toward a better future: getting started. International business enterprises Management. Strategic planning. Intercultural communication. Empresas internacionales Administracion. Planificacion estrategica. Comunicacion intercultural. Competencia economica. lcc bk C0 DRFGD web 41208 41208 0 0 lcc 0 0 CS BJB BJB CS 2023-04-10 1 0 HD 62.4 G412r 2007 00000074412 2018-10-24 00:00:00 1 2018-10-24 bk