crossing borders in a world where diferrences still matter Ghemawat, Pankaj creator text mau usa Boston, Mass Harvard Business School Press 2007 monographic eng

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xii, 257 p. : ill ; 24 cm. Introduction -- Value in a world of differences -- Semiglobalization and strategy -- Differences across countries: the CAGE distance framework -- Global value creation: the ADDING value scorecard -- Strategies for global value creation -- Adaptation: adjusting to differences -- Aggregation: overcoming differences -- Arbitrage: exploiting differences -- Playing the differences: the AAA triangle -- Toward a better future: getting started. specialized Pankaj Ghemawat. Bibliografija: p. 231-247. International business enterprises Management Strategic planning Intercultural communication Empresas internacionales Administracion Planificacion estrategica Comunicacion intercultural Competencia economica HD 62.4 G412r 2007 9781591398660 SILIS 080117 20230410115435.0 81274 slv