@book{41457,
	author = {Tybout, Alice M. and Kellogg School of Management.},
	title = {Kellogg on branding :},
	publisher = {Wiley,},
	year = {c2005.},
	address = {Hoboken, N.J. :},
	url = {http://www.loc.gov/catdir/toc/ecip059/2005007457.html}
}