01408cam a22003614a 4500 29074 20230410115442.0 050315s2005 njua b 001 0 eng 13899498 acquire 2 shelf copies policy default lcc bk 2005007457 9780471690160 (cloth) 0471690163 (cloth) DLC DLC DLC pcc HD 69 K29 2005 658.8/27 22 Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler. Hoboken, N.J. : Wiley, c2005. xvii, 334 p. : ill. ; 24 cm. Includes bibliographical references and index. Brand name products. Brand name products Marketing. Brand name products Management. Customer relations Management. Tybout, Alice M. Calkins, Tim. Kellogg School of Management. Table of contents only http://www.loc.gov/catdir/toc/ecip059/2005007457.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0622/2005007457-b.html Publisher description http://www.loc.gov/catdir/enhancements/fy0622/2005007457-d.html 41457 41457 0 0 lcc 0 0 CS BJB BJB CS 2023-04-10 1 0 HD 69 K29 2005 00000034535 2018-10-24 00:00:00 1 2018-10-24 bk