the marketing faculty of the Kellogg School of Management Tybout, Alice M. Calkins, Tim. Kellogg School of Management text bibliography nju Hoboken, N.J Wiley c2005 2005 monographic eng

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xvii, 334 p. : ill. ; 24 cm. edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler. Includes bibliographical references and index. Brand name products Brand name products Marketing Brand name products Management Customer relations Management HD 69 K29 2005 658.8/27 9780471690160 (cloth) 0471690163 (cloth) 2005007457 http://www.loc.gov/catdir/toc/ecip059/2005007457.html http://www.loc.gov/catdir/enhancements/fy0622/2005007457-b.html http://www.loc.gov/catdir/enhancements/fy0622/2005007457-d.html http://www.loc.gov/catdir/toc/ecip059/2005007457.html http://www.loc.gov/catdir/enhancements/fy0622/2005007457-b.html http://www.loc.gov/catdir/enhancements/fy0622/2005007457-d.html DLC 050315 20230410115442.0 29074