TY  - BOOK
AU  - Tybout,Alice M.
AU  - Calkins,Tim
ED  - Kellogg School of Management.
TI  - Kellogg on branding: the marketing faculty of the Kellogg School of Management 
SN  - 9780471690160 (cloth)
AV  - HD 69 K29 2005
U1  - 658.8/27 22
PY  - 2005///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Brand name products
KW  - Marketing
KW  - Management
KW  - Customer relations
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/ecip059/2005007457.html
UR  - http://www.loc.gov/catdir/enhancements/fy0622/2005007457-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0622/2005007457-d.html
ER  -