Weiss, Alan 1946- creator text handbook nyu New York, N.Y Wiley 2000 monographic eng

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xiii, 272 pages ; 24 cm. Alan Weiss offers tailored, practical advice on all aspects of starting a consulting business, including the lead-up to the initial client contact. The reader learns how to establish realistic goals and achieve expected outcomes Establishing goals and expectations Physical space and environmental needs Sorting out the legal, financial, and administrative Fundamental marketing Advanced marketing Initiating the sales process and acquiring business Closing the sale Establishing fees Moving to the next level What do you do with success? Appendices. Business plan to attract investment Sample "to do" lists Office equipment recommendations Trade associations, professional groups, publicity sources Sample biographical sketch for a new consultant Sample position paper Sources for listings and advertising Sample magazine inquiry letter Alan Weiss. Includes index. Business consultants Handbooks, manuals, etc Consultants Marketing Handbooks, manuals, etc Asesores de empresas Manuales Asesoría de empresas Manuales Consultores HD 69 W429g 2000 001/.068 0471384550 (pbk. : alk. paper) 9780471384557 (pbk. : alk. paper) http://www.loc.gov/catdir/bios/wiley043/00035936.html http://www.loc.gov/catdir/description/wiley035/00035936.html http://www.loc.gov/catdir/toc/onix06/00035936.html http://www.loc.gov/catdir/bios/wiley043/00035936.html http://www.loc.gov/catdir/description/wiley035/00035936.html http://www.loc.gov/catdir/toc/onix06/00035936.html DLC 000315 20230410115443.0 eng