03278cam a2200505 a 4500 74344 BJBSDDR 20240926112623.0 ta 980417s1999 nyua bi 001 0 eng 0679421904 (alk. paper) 9780679421900 (alk. paper) YDXCP 1494883 NZ1 4931930 AU@ 000013858547 AU@ 000026733550 (OCoLC)39007176 eng DLC eng n-us--- HD 9200 B838e 1999 338.7 Brenner, Joël Glenn 38487 The emperors of chocolate : inside the secret world of Hershey and Mars / Joél Glenn Brenner. New York : Random House, 1999. xiv, 366 pages : illustrations ; 25 cm. Includes bibliographical references (pages 325-343) and index. Bar wars Candy from strangers The planet Mars Melts in your mouth To the Milky Way and beyond The candy man Sweet dreams From bean to bar Chocolate town, U.S.A Bittersweet M and M Sweet Home, Chicago Breaking the mold The caretakers Milton's boy The great American chocolate bar Hot cocoa Mars attacks A legacy lost Nice people don't eat chocolate A chocolate-covered world Raising the bar Corporate candy Forrest Mars and Milton Hershey built business empires out of chocolate. In this history of the candy business, over eight years in the making, former Washington Post reporter Joel Glenn Brenner tells a unique story that is like chocolate itself, a rich blend of many compelling ingredients - in this case, biography and cultural history, investigative reporting and literary journalism. Along the way, Brenner takes us inside a world as mysterious as Willy Wonka's Chocolate Factory where industrial spies jockey for inside information as paranoid executives fight an all-out war for America's sweet tooth. Forrest Mars, often called "the Howard Hughes of candy," was one of the most successful (and private) entrepreneurs in America, a brilliant autocrat who built a unique $20-billion-a-year empire. Milton Hershey was a dreamer who wanted to create not just a company but an industrial paradise, and after making an immense fortune, he promptly gave it all away. To this day, the Hershey company is controlled by a charitable trust and its profits fund the wealthiest orphanage in the world. Hershey, Milton Snavely, 1857-1945 38590 Mars, Forrest Edward, Sr., 1904-1999 38591 Hershey Foods Corporation History. The Hershey Company Historia 38586 Mars, Incorporated History. Mars, Incorporated Historia 38587 Chocolate industry United States History. Industria del chocolate Estados Unidos Historia 38588 Candy industry United States History. Chocolate candy United States Marketing History. Confitería Industria y comercio 38589 Competition United States Case studies. Industria de caramelo Estados Unidos Historia. lcc BK RdC 42123 42123 0 0 lcc 0 0 CS BJB BJB CS 2023-04-10 0 HD 9200 B838e 1999 00000063722 2018-10-24 00:00:00 1 2018-10-24 BK