The
emperors of chocolate
inside the secret world of Hershey and Mars
Brenner, Joël Glenn
creator
text
bibliography
nyu
New York
Random House
1999
monographic
eng
xiv, 366 pages : illustrations ; 25 cm.
Forrest Mars and Milton Hershey built business empires out of chocolate. In this history of the candy business, over eight years in the making, former Washington Post reporter Joel Glenn Brenner tells a unique story that is like chocolate itself, a rich blend of many compelling ingredients - in this case, biography and cultural history, investigative reporting and literary journalism. Along the way, Brenner takes us inside a world as mysterious as Willy Wonka's Chocolate Factory where industrial spies jockey for inside information as paranoid executives fight an all-out war for America's sweet tooth. Forrest Mars, often called "the Howard Hughes of candy," was one of the most successful (and private) entrepreneurs in America, a brilliant autocrat who built a unique $20-billion-a-year empire. Milton Hershey was a dreamer who wanted to create not just a company but an industrial paradise, and after making an immense fortune, he promptly gave it all away. To this day, the Hershey company is controlled by a charitable trust and its profits fund the wealthiest orphanage in the world.
Bar wars
Candy from strangers
The planet Mars
Melts in your mouth
To the Milky Way and beyond
The candy man
Sweet dreams
From bean to bar
Chocolate town, U.S.A
Bittersweet
M and M
Sweet Home, Chicago
Breaking the mold
The caretakers
Milton's boy
The great American chocolate bar
Hot cocoa
Mars attacks
A legacy lost
Nice people don't eat chocolate
A chocolate-covered world
Raising the bar
Corporate candy
Joél Glenn Brenner.
Includes bibliographical references (pages 325-343) and index.
n-us---
Hershey, Milton Snavely
1857-1945
Sr
Mars, Forrest Edward
1904-1999
Hershey Foods Corporation
History
The Hershey Company
Historia
Mars, Incorporated
History
Mars, Incorporated
Historia
Chocolate industry
United States
History
Industria del chocolate
Estados Unidos
Historia
Candy industry
United States
History
Chocolate candy
United States
Marketing
History
Confitería
Industria y comercio
Competition
United States
Case studies
Industria de caramelo
Estados Unidos
Historia
HD 9200 B838e 1999
338.7
0679421904 (alk. paper)
9780679421900 (alk. paper)
980417
20240926112623.0
74344
eng