02097cam a2200457 a 4500 113817 20230410115510.0 060209s2005 nyu b 001 0 eng d 14259089 2006272734 101252352 DNLM 1560256974 9781560256977 9781560258568 156025856X 9781560256977 52500 (OCoLC)ocm60615329 NLM NLM CXP MIA COU MBB IXA GL5 BAKER BUR DLC nlmcopyc lccopycat HD 9665.5 M938s 2005 2005 I-429 381.456151 Moynihan, Ray. Selling sickness : how the world's biggest pharmaceutical companies are turning us all into patients / Ray Moynihan and Alan Cassels. New York, NY : Nation Books, c2005. xviii, 254 p. ; 21 cm. Includes bibliographical references (p. 201-241) and index. Prologue: selling sickness -- Selling to everyone : high cholesterol -- Doughnuts for the doctors : depression -- Working with celebrities : menopause -- Partnering with patients : attention deficit disorder -- Making risks into medical conditions : high blood pressure -- Advertising disease : premenstrual dysphoric disorder -- Shaping public perceptions : social anxiety disorder -- Testing the markets : osteoporosis -- Taming the watchdogs : irritable bowel syndrome -- Subverting the selling : female sexual dysfunction -- Epilogue : What can we do? Pharmaceutical industry. Drugs Marketing. Advertising Drugs. Drug Industry. Marketing. Sociology, Medical. Primera Jornada de Conomiento. Medicamentos. Cassels, Alan, 1963- Table of contents http://www.loc.gov/catdir/toc/fy0606/2006272734.html Publisher description http://www.loc.gov/catdir/enhancements/fy0831/2006272734-d.html lcc bk 42397 42397 0 0 lcc 0 0 CS BJB BJB CS 2023-04-10 1 0 HD 9665.5 M938s 2005 00000107402 2018-10-24 00:00:00 1 2018-10-24 bk