how the world's biggest pharmaceutical companies are turning us all into patients Moynihan, Ray. creator Cassels, Alan 1963- text bibliography nyu New York, NY Nation Books c2005 2005 monographic eng

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xviii, 254 p. ; 21 cm. Prologue: selling sickness -- Selling to everyone : high cholesterol -- Doughnuts for the doctors : depression -- Working with celebrities : menopause -- Partnering with patients : attention deficit disorder -- Making risks into medical conditions : high blood pressure -- Advertising disease : premenstrual dysphoric disorder -- Shaping public perceptions : social anxiety disorder -- Testing the markets : osteoporosis -- Taming the watchdogs : irritable bowel syndrome -- Subverting the selling : female sexual dysfunction -- Epilogue : What can we do? Ray Moynihan and Alan Cassels. Includes bibliographical references (p. 201-241) and index. Pharmaceutical industry Drugs Marketing Advertising Drugs Drug Industry Marketing Sociology, Medical Primera Jornada de Conomiento Medicamentos HD 9665.5 M938s 2005 381.456151 2005 I-429 1560256974 9781560256977 9781560258568 156025856X 2006272734 http://www.loc.gov/catdir/toc/fy0606/2006272734.html http://www.loc.gov/catdir/enhancements/fy0831/2006272734-d.html http://www.loc.gov/catdir/toc/fy0606/2006272734.html http://www.loc.gov/catdir/enhancements/fy0831/2006272734-d.html NLM 060209 20230410115510.0 113817